Besondy Consulting & Interim Management

BCIM is a marketing consulting firm serving clients throughout Texas and North America that value exceptional performance from their marketing team and programs.

Mid-tier B2B companies look to Besondy for strategies, leadership, plans, and training that align marketing to the needs of the business and boost marketing’s contribution to revenue.

Known for dependability and integrity under fire, Besondy works effectively as consultant, or as a member of the leadership team in an interim management role.

Unlike marketing communications agencies that specialize in tactical implementation, BCIM serves its clients by powerfully transforming marketing’s role in the business. 

Aligning The Marketing Function to a Larger Mission

In too many B2B companies Marketing isn't contributing all that it can to move the business forward.

Often this is due to a misunderstanding of the role of marketing; more often it is because there are serious gaps which prevent the marketing function from performing optimally.

Even with a bright and capable marketing team in place the marketing function can under-perform if there isn't total alignment to the market, to the buyer, to the strategies of the business, and with Sales.

BCIM's Four Practices that Transform Marketing's
Contribution to Revenue and Strategy

Marketing Strategy

Aligning Marketing's focus to the right markets with the right positioning and messaging.

Revenue Planning

Aligning Marketing and Sales with a single, crystal-clear, action-plan for achieving a revenue target.

Marketing Training

Aligning the marketing team to the right skills and best practices needed for success within their organization.

Interim Management

Maintaining business momentum, or leading a turnaround initiative by filling a temporary gap in Marketing leadership.