About Besondy Consulting & Interim Management
BCIM is a marketing consulting firm serving clients throughout Texas
and North America that value exceptional performance from their
marketing team and programs.
Mid-tier B2B companies look to
Besondy for strategies, leadership, plans, and training that align
marketing to the needs of the business and boost marketing’s
contribution to revenue.
Known for dependability and integrity
under fire, Besondy works effectively as consultant, or as a member of
the leadership team in an interim management role.
Unlike
marketing communications agencies that specialize in tactical
implementation, BCIM serves its clients by powerfully transforming
marketing’s role in the business.
BCIM is located just outside Austin, Texas in the town of Lakeway, a short flight from either the West Coast, East Coast, or upper Mid-West.
Charles Besondy, President
Charles Besondy is recognized as a champion for B2B marketing optimization and transformation. He is also a leading authority on the topic of interim management, and is a certified Funnel Coach.
If a company suspects their marketing is under-performing, or not
aligned to business goals, Charles steps in to right the ship with
hands-on management, consulting, training and/or coaching.
Besondy
is an executive with ten years consulting and interim management
experience. This is underpinned by 25 years of marketing leadership
primarily within small and mid-market software businesses in Seattle
and Austin.
His book, "Leadership On Demand . . .", and his blog, "One Riot - One Ranger" present useful advice on how companies can drive growth by leveraging interim leadership in marketing and sales functions.
His other blog, "The Sales Funnel Fanatic", presents perspectives on how companies can increase revenue growth by aligning Sales and Marketing.
He co-authors the "Revenue Intensity" blog with Richard Eppel. Together they write about how revenue performance can be transformed by aligning an organization's processes and cultures to Sales.
Besondy graduated from the University of Oregon with a degree in Journalism and Marketing. He is a member of the Association for Corporate Growth and Austin Technology Council. Additional ways to stay connected with Charles are below:
Twitter: @CharlesBesondy
Speaking Engagements
Besondy has spoken to groups, organizations, and companies on a range of topics and is available to speak at your event.
- Removing the Black Art From the Revenue Forecast
- Allocating the Marketing Budget for Results
- Leadership On Demand: When Less is a Lot More
- Becoming an Interim Executive: Is it Right for You?
- Aligning Marketing and Sales: The Secret to Unstoppable Growth