Besondy Align™
A Clear, Aligned Plan and Model for Revenue Growth
Many businesses lack a clear plan for growth. Sales and Marketing struggle with plans that are not sufficiently actionable, not aligned to the strategy, not followed, or simply non-existent. Marketing and Sales planning is difficult.
In the Besondy Align program BCIM facilitates for your management team a world-class marketing and sales planning process called Funnel Camp.™ It will change forever how your company views revenue planning and demand generation.
The Besondy Align program is ideal for companies with a complex sales cycle, a direct sales force, and a CEO who is committed to increasing revenue performance and efficiency by aligning the sales and marketing functions.
The program is also recommended as a cost-saving precursor to implementing a Marketing Automation system because it effectively defines and aligns key processes which the technology platform can then be configured to automate.
Funnel Camp™ aligns your sales and marketing leaders around a single plan; blisteringly clear and highly actionable; so the confusion that arises from separate marketing plans and sales plans is eliminated. Because they are busy and hard to get together, Funnel Camp centers on an intensive, 3-day workshop, with preparation before and a comprehensive plan for growth delivered to you afterward.
The facilitated planning program specifically addresses the most common sales and marketing management issues in business today, and delivers you a measurable, highly-actionable sales and marketing plan to prosecute your strategy.
