Aligning Marketing Resources for Each Situation

A Season for Interim Management

BCIM provides interim marketing management to companies facing gaps in marketing leadership, skills, or bandwidth.

Whether the challenge is to maintain business momentum or to transform the Marketing function, Besondy brings his extensive B2B marketing management experience to the client and operates side by side his peer executives.

Typical interim assignments are 3-6 months. The engagements are usually structured to either drive an important initiative such as a product launch, or to drive the marketing department in the absence of a permanent marketing executive.

Interim management provides tremendous freedom and flexibility to clients during this period of economic and regulatory uncertainty.

How to Effectively Use Interim Management as an
Alternative Resource

Besondy is a co-author of the leading book on the topic of how companies can effectively use interim managers."Leadership On Demand: How Smart CEO's Tap Interim Management to Drive Revenue" is available online in paperback and eBook from LOD Publishing, Amazon, or other online resellers.

Besondy also authors an informative blog, "One Riot - One Ranger", presenting thought leadership on the topic of interim management for markeintg and sales functions.