Aligning Marketing Skills to the Requirements for Revenue Generation
Funnel Academy™ by MathMarketing™
Charles Besondy is a certified Funnel Coach in North America for MathMarketing of Melbourne, Australia. Funnel Academy addresses a common issue in B2B companies--the marketing team lacks the skills and best practices necessary to work effectively side-by-side Sales or to sit confidently at the strategy table.
Traditionally trained marketers tend to be too focused on "branding" and not enough on developing the strategies and tactics that move buyers through the revenue funnel. Of equal importance, too many B2B companies don't understand the role that Marketing can and should play in regards to revenue generation.
The Funnel Academy training workshops overcome these obstacles to Marketing performance. Each 2-day module consists of 50% instruction and 50% workshop for a complete learning experience. The following modules are available as private or public workshops.
How to Size the Funnel and Measure Progress
Learn how big your market needs to be to meet your revenue objectives, what the critical levers are for your funnel, how to build a model funnel with reliable data and how to measure actual progress as you execute and evolve your funnel plans.
How to Plan Campaigns that Move Buyers
Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders.Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders.
How to Select Tactics that Move Buyers
Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you.Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you.
How to Select Strategies for Business Markets
Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision.Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision.