Aligning Marketing and Sales for Breakthrough Revenue Performance
Funnel Camp™ by MathMarketing™
Many businesses lack a clear
plan for growth. Sales and Marketing struggle with plans that are not
sufficiently actionable, not aligned to the strategy, not followed, or
simply non-existent. Marketing and Sales planning is difficult.
Funnel
Camp™ aligns your sales and marketing leaders around a single plan;
blisteringly clear and highly actionable; so the confusion that arises
from separate marketing plans and sales plans is eliminated. Because
they are busy and hard to get together, Funnel Camp centers around an
intensive, 3-day workshop, with preparation before and a comprehensive
plan for growth delivered to you afterward.
The facilitated
planning program specifically addresses the most common sales and
marketing management issues in business today, and delivers you a
highly-actionable sales and marketing plan to prosecute your strategy.
Besondy is a certified Funnel Coach for MathMarketing of Melbourne, Australia.
Why is Alignment Important?
What is the significance of these numbers: 5.2, 38 , 36?
These numbers were shared by companies in which Marketing and Sales were aligned to a strategy and to a single revenue-generation plan. Here's what each number means.
The number 5.2 is how much greater the growth rate was for aligned companies versus their un-aligned competitors. If the average competitor was growing at 5%, the aligned companies were growing at 10.2%.
One of the ways these aligned companies grew faster is reflected in the second number, 38. Aligned companies closed 38% more of their proposals!
The second primary way they grew faster was by losing fewer customers. Aligned companies lost 36% fewer customers per year.
These convincing and compelling statistics were the findings of a monumental study sponsored by MathMarketing and Marketing Profs involving 1400 participants from 84 countries.The survey looked into what high growth companies were doing differently than low-growth companies in terms of Sales and Marketing.
Alignment matters, that's the big takeaway from the study. Getting there can be a rough road with many obstacles if the journey doesn't follow a proven process facilitated by an objective third party.
The following are a few of the familiar companies who have implemented the Funnel Camp revenue planning process.
