The Six-Week Revenue Breakthrough™

Aligning Sales and Marketing to a Higher Level
of Performance

CEO’s of companies between $10M and $200M annual revenue share a common complaint—their Sales and Marketing departments are under-performing. Stories abound of ineffectiveness, inefficiency, in-fighting, back-biting, wasteful spending, and lost sales opportunities.

This problem is a frequent impetus for change directed by the CEO and even the Board. So, new executives come and go. New managers come and go. New CRM systems come and go. New training programs come and go. Ultimately, re-organizations come and go. Yet the revenue engine still sputters. Cost of customer acquisition continues to be too high and the sales cycle is too long. It’s time for a different approach.

What’s Missing for a Breakthrough in Performance?

Implementing new best practices can create incremental improvement. Elevating the skill level with training can also have incremental impact on effectiveness. Even hiring new sales and marketing executives can have incremental impact—for a period of time.

However, all of these changes together can’t create a breakthrough in performance without first transforming the levels of conversation within the organization.

What's Your Alignment Index?

Is your marketing and sales organization world class, or dangerously dysfunctional? Calculate your Sales and Marketing Alignment Index.

Six Weeks That Will Change The Impact of Your Company’s Sales and Marketing

The Six-Week Revenue Breakthrough™ is unique in its focus and impact. Besondy Consulting & Interim Management has teamed with Strategic Momentum of Austin, Texas to provide a world-class transformational program.

Phase One: Breakaway Innovation™. A series of workshops that create an action-based, trust-based, commitment-based organization by improving conversational competence, accountability and integrity. More about Breakaway Innovation

Phase Two: Funnel Camp™. A series of workshops that ignite the combined power and imagination of Sales and Marketing via a process that creates a blisteringly clear, measurable, action plan for how they will execute the company strategy together to achieve the revenue target. More about Funnel Camp

Transformed People Operating Transformed Processes Generating Breakthrough Performance

What companies on multiple continents are saying about Breakaway Innovation and Funnel Camp:

“Six months ago, I would characterize my staff as a group of talented individuals who were underachieving individually and collectively as a team. In the past six months, I have witnessed a tremendous amount of individual and team development. It has been very exciting to see this transformation. Furthermore, the vastly improved individual and team performance is resulting into
real business results.”

“We will look back on this event as a turning point in the company’s history.”

“We are developing relationships for authentic conversations and taking action consistent with our stand. We sincerely thank you for your commitment to our stand and the cause you have been for its creation. You are an igniter of our momentum. Watch us soar...”

“Best planning program I have been a part of.”

“…The energy and leadership you demonstrated helped catapult us forward at a pivotal time/point for us.”

“This experience has been powerful. Today as I consider the meaning of ‘transformation’, I am awakened by that which I've been blind to. Our future is occurring today and while we each play a role in creating new possibilities, we are equally responsible for its reality.”

“We thought we were experts at selling, until we attended this program. This thinking could double my income.”

“Highly recommended, structured means to develop and dimension one’s sales strategy.”

“Great process for managing the disparate issues between Sales and Marketing in a B2B environment.”