Besondy Consulting & Interim Management

BCIM is a Texas-based marketing consulting firm serving clients throughout North America that value exceptional performance from their marketing team and programs.

Mid-tier B2B companies look to Besondy for strategies, leadership, plans, and training that align marketing to the needs of the business and boost marketing’s contribution to revenue.

Known for dependability and integrity under fire, Besondy works effectively as consultant, or as a member of the leadership team in an interim management role.

Unlike marketing communications agencies that specialize in tactical implementation, BCIM serves its clients by powerfully transforming marketing’s role in the business. 

Aligning The Marketing Function to a Larger Mission

In too many B2B companies Marketing isn't contributing all that it can to move the business forward.

Often this is due to a misunderstanding of the role of marketing; more often it is because there are serious gaps which prevent the marketing function from performing optimally.

Even with a bright and capable marketing team in place the marketing function can under-perform if there isn't total alignment to the market, to the buyer, to the strategies of the business, and with Sales.

BCIM's Five Programs that Transform Marketing's
Contribution to Revenue and Strategy

Besondy Demand

Plan and implement an effective demand generation engine for achieving a revenue objective.

Besondy Interim

In the role of interim CMO, lead a critical revenue initiative, or fill a temporary gap in marketing leadership.

Besondy Align

Align Marketing and Sales with an integrated, crystal-clear, demand generation plan for achieving a revenue target.

Besondy Brand

Develop a compelling positioning and messaging strategy that resonates with buyers and differentiates you from the competition.

Besondy Excel

Elevate the capabilities of your marketing team through world-class B2B marketing training.