Your Interim CMO to Drive Marketing Performance
Besondy provides interim marketing management to companies facing temporary gaps in marketing leadership, skills, or bandwidth.
Whether the challenge is to maintain business momentum or to transform the Marketing function, Besondy brings his extensive B2B marketing management experience to the client and operates side by side his peer executives.
Typical interim assignments are 3-9 months. The engagements are usually structured to either drive an important revenue initiative, or to lead the marketing department in the absence of a permanent marketing executive.
How to Effectively Use Interim Managers and Executives as an Alternative Staffing Resource
Besondy is a co-author of the leading book on the topic of how companies can effectively use interim managers.
“Leadership On Demand: How Smart CEO’s Tap Interim Management to Drive Revenue” is available online in paperback
and eBook from Amazon, or other online resellers.
Besondy also authors an informative blog, “One Riot – One Ranger”, presenting thought leadership on the topic of interim management for marketing and sales functions.
Charles is a tremendous asset to a marketing team. His deep background in research and in helping with strategies to fuel business growth, he gets it, is not afraid to get his hands dirty, makes actionable recommendations and does so at a fair price.
I thoroughly enjoyed working for Charles while on a project at a Web start-up. He setup the marketing department infrastructure, hired good people, managed the creative agencies with a bull whip, and is extremely organized, diligent, dedicated and loyal to his clients.