Should Marketing Be Measured on Conversions?

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Why it makes sense for B2B Marketers to be measured, in part, on the conversion rate of proposals.

Interim Leadership Doesn't Have to Mean "Crisis"

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Most interim management engagements are not in companies in "crisis" or "turnaround" situations.

Do You Know How Big Your Funnel Is?

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Here are five fundamental questions that too few B2B sales or marketing execs can answer and as a result they are flying blin