Should Marketing Be Measured on Conversions?
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Why it makes sense for B2B Marketers to be measured, in part, on the conversion rate of proposals.
Interim Leadership Doesn't Have to Mean "Crisis"
Most interim management engagements are not in companies in "crisis" or "turnaround" situations.
Do You Know How Big Your Funnel Is?
Here are five fundamental questions that too few B2B sales or marketing execs can answer and as a result they are flying blin