Why the CFO Should be Funnel Savvy

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The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive.

Why the CFO Should Be Funnel Savvy

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CFO's should be trained in the use of sophisticated funnel modeling tools right along side their marketing and sales colleagues.

Reset the Sales Funnel for Revenue Forecast Accuracy

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If you're still trying to plan and forecast based on last year's sales funnel structure, you're not just flying blind you're flying with the wrong instruments.