What is the Cost of Misalignment in Sales and Marketing?

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You'll be shocked at the annual cost of misalignment (sales and marketing) in your company. Here is a start on how to calculate the toll this under-performance is having on your company.

Think Your Market is Too Small? Try Recycling.

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If you believe your market is too small to meet your growth objectives, try evaluating the impact of effective lead recycling.

Are You Investing Too Much in Branding?

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If your B2B company is investing less than 42% on lead generation because it is spending too much on branding programs this could spell trouble for revenue growth.