What is the Cost of Misalignment in Sales and Marketing?
0 Comments
/
You'll be shocked at the annual cost of misalignment (sales and marketing) in your company. Here is a start on how to calculate the toll this under-performance is having on your company.
Think Your Market is Too Small? Try Recycling.
If you believe your market is too small to meet your growth objectives, try evaluating the impact of effective lead recycling.
Are You Investing Too Much in Branding?
If your B2B company is investing less than 42% on lead generation because it is spending too much on branding programs this could spell trouble for revenue growth.