Why Are Sales and Marketing Usually Unaligned?

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In recent polls 60% of marketers stated that lack of sales and marketing alignment was the primary obstacle to achieving greater revenue performance. Here are three (correctable) reasons why mis-alignment is present in so many b2b companies today.

Tips for Transforming your Company's Revenue Engine (Marketers, this is for you too)

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There are common blocks to achieving revenue breakthroughs in…

Marketing Training may hold key to Alignment and Revenue Growth

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Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.