Marketing Training may hold key to Alignment and Revenue Growth

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Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.

Are Marketers to Blame for Lack of Alignment with Sales?

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Marketers are the chief cause of misalignment within the revenue-generating functions of B2B companies if results of my recent poll are representative of the business world.