Are Marketers to Blame for Lack of Alignment with Sales?

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Marketers are the chief cause of misalignment within the revenue-generating functions of B2B companies if results of my recent poll are representative of the business world.

World-Class or Dysfunctional? Calculate Your Alignment Index

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Calculate your Alignment Index. Is mis-alignment in Sales and Marketing blocking a breakthrough in revenue performance?

What Really Excites me About Marketing Automation

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What is exciting me about Marketing Automation today (okay, call it 2.0 if you must) is how some solutions are able to reveal the identity of these anonymous majority buyers.