International Survey Reveals Why Alignment Drives Growth

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The Sales and Marketing Alignment Benchmark survey focused on identifying what, if anything, high-growth companies did differently in their sales and marketing departments compared to their lower-growth competitors. A summary of the report is available here.

Align to Buyer's Journey then Flip the Switch for Marketing Automation

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I recently read another great post on the Marketing Automation…

Avoiding Four Common Roadblocks to Successful Marketing Automation

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Companies considering the adoption of a marketing automation system are advised to read this excellent post by Matt Smith of 3forward, and then look in the mirror.