Marketing Project Consultant or Part-Time CMO
To boost marketing performance Besondy works as a consultant, interim marketing executive, or part-time CMO to implement plans, processes, and programs that contribute to the goals of the business.
Besondy employes globally proven processes and methods to sharpen a company’s go-to-market strategy such that it is crystal clear and highly actionable for Sales and Marketing. He works to change the focus of the organization from products and services to solving the customer’s problems. See Besondy Align
Every product or company faces a time when its messaging no longer resonates in the market. Buyers, users, competitors all change. Your positioning and messaging that worked so well last year may miss the mark now.
Besondy realigns a company’s positioning and messaging to the market using a research-based and market-centric methodology. See Besondy Brand
CEOs are frequently frustrated by a gap between the company’s strategy and the results. One common cause of the gap is that Sales and Marketing aren’t working from a unified and actionable plan centered on the Buyer’s Journey.
Besondy facilitates a world-class revenue planning process that integrates the activities of Sales and Marketing into a measurable, projection-able, action plan. See Besondy Demand
With organizations running on extremely lean resources there are frequently not enough resources in the company, or not the right resources in the company, to implement the marketing programs. Besondy brings his broad marketing skills and project management to the table to drive the programs forward.
Implementation can include a project, such a new web site, or an entire turnkey demand generation initiative involving, content, creative, systems, and reports. See Besondy Demand
The role of Marketing has changed. Have your marketers earned the right to sit at the strategy table? What about at the revenue table? Even the brightest new marketing MBAs lack most of the skills and perspectives required to be valued and successful in B2B companies today.
If you want marketing to play a larger role, your marketers have to have the right tools and knowledge. Besondy delivers a range of globally proven B2B marketing training programs that elevate the capabilities of your marketing team. See Besondy Excel