Calculating the Cost of Misalignment between Sales and Marketing
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Companies, particularly B2B firms, are so accustomed to operating…
Roadmap to Revenue: Creating the Perfect Marketing Machine
A majority of CEOs are unsatisfied with the performance of their…
Marketing Training may hold key to Alignment and Revenue Growth
Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.