Calculating the Cost of Misalignment between Sales and Marketing

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Companies, particularly B2B firms, are so accustomed to operating…

Roadmap to Revenue: Creating the Perfect Marketing Machine

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A majority of CEOs are unsatisfied with the performance of their…

Marketing Training may hold key to Alignment and Revenue Growth

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Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.