Aligning Sales and Marketing; Part 8,354

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Good discussion of how to define alignment of sales and marketing…

Why Best Practices and Methodologies Fail in Sales and Marketing

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In short, our sales and marketing organization—the one we depend on for life-giving revenue today and in the future—is effectively working in the past. Instead of working together in every way with a shared vision of performance, the people in these departments stumble about with eyes locked onto the rear view mirror.

What is the Cost of Misalignment in Sales and Marketing?

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You'll be shocked at the annual cost of misalignment (sales and marketing) in your company. Here is a start on how to calculate the toll this under-performance is having on your company.