The thought occurred to me that buyers have a range of currency in their pockets with different values and we as marketing and sales people are asking them to part with a quantity of that currency over time. The interesting thing about this idea is that money is NOT the buyer’s currency we are asking […]
About Charles Besondy
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Entries by Charles Besondy
Interim executives are rapidly growing in number. This is part of a larger trend. For many American workers, including executives, their country has become a “part-time” nation –a nation of part-time employment. The use of temporary, contract, fractional or just-in-time employees is growing rapidly. Full-time employment isn’t growing. According to a July 2013 FoxNews report […]
Companies, particularly B2B firms, are so accustomed to operating with friction between sales and marketing they have become numb to the negative effect this has on business performance. The CEO is often insulated from the day-to-day pain that misalignment causes. I believe if the costs of misalignment were better understood, every CEO would put marketing […]