Entries by Charles Besondy

Fortune and BusinessWeek Report on the Expanding Use of Interim Executives

Interim executives are rapidly growing in number. This is part of a larger trend. For many American workers, including executives, their country has become a “part-time” nation –a nation of part-time employment. The use of temporary, contract, fractional or just-in-time employees is growing rapidly. Full-time employment isn’t growing. According to a July 2013 FoxNews report […]

Calculating the Cost of Misalignment between Sales and Marketing

Companies, particularly B2B firms, are so accustomed to operating with friction between sales and marketing they have become numb to the negative effect this has on business performance.  The CEO is often insulated from the day-to-day pain that misalignment causes. I believe if the costs of misalignment were better understood, every CEO would put marketing […]