Entries by Charles Besondy

Roadmap to Revenue: Creating the Perfect Marketing Machine

A majority of CEOs are unsatisfied with the performance of their marketing department. This is a safe statement to make based on my observations and the findings of any number of surveys that look at marketing performance and CEO priorities. Assuming you’re one of those CEOs, what if you could just push the Reset button […]

What Does the Future Marketing Agency Look Like? What if the Future Starts at Noon Today?

Marketing is evolving and so must the marketer and the marketing agency. Company management and marketers alike have to acknowledge that the skills, processes, technologies and channels necessary for effectiveness are very different from the past (even 5 years ago). This doesn’t come as a surprise to companies with a level of marketing sophistication who […]