Managed Marketing Services
Every Managed Marketing Services assignment is different because each is tailored to the business requirements of the client. In every case however, the client benefits from having a senior-level marketing executive with strategic and tactical skills directing important marketing initiatives so they support the goals of the business. Learn more about Besondy Part-Time CMO
The Impact of a CMO, Without the Cost
Revenue Planning and Funnel Modeling
Besondy creates a sophisticated funnel model of your revenue engine that provides unusual clarity and measure-ability of the marketing and sales process in your company. Understand what is required from Sales and Marketing in order to achieve revenue goals.
Lead Generation and Nurturing
Consistent lead flow from sensible, measured campaigns.Develop the strategies, creative, content and campaigns necessary for delivering the right message to the right contact at the right time. Deploy advanced email marketing systems, or marketing automation platforms. Build and manage lead generation campaigns involving email, organic search, paid search, Remarketing, video and webinar tactics.
Website Strategy, Implemention and Performance Management
Put a marketing executive in charge of your website performance. Besondy assesses the role that your Website should play in the revenue generation process. A strategy and implementation plan for refreshing the site, include an SEO plan, is developed. Then, Besondy project manages, or provides the finished WordPress site as a turnkey project. If required, provide monthly management of the site, including content updates, SEO optimization, and traffic analysis is provided.
Positioning and Messaging Initiative
Following a research-based methodology, a positioning and messaging platform is created for your company or product that resonates in the marketplace and differentiates from the competition.
Sales and Marketing Alignment Initiatives
Thought Leadership Strategy and Implementation
A systematic and consistent program for establishing your company’s key personnel as thought leaders. Increases the frequency of mentions that the company receives in articles and blog posts; increases visibility for its content; drives quality traffic to your site.
Interim Head of Marketing
Many B2B companies wanting to achieve the next level of growth need a senior marketing executive on staff, but can’t justify a full-time executive in the role. Besondy provides that role as a part-time CMO. temporary VP Marketing, or interim head of marketing.
Tactical Marketing Projects
When the need is for a short-term marketing project to solve a specific problem or to seize a market opportunity, Besondy is available to plan, manage and, if necessary, implement a specific marketing tactic.
Reliable Implementation of Tactical Marketing Projects
- Funnel modeling
- Website development
- SEO
- Positioning and messaging
- Pay-per-click advertising
- Video
- Marketing automation
- Content marketing
- PR
- Email marketing
- Surveys