Go-to-market initiatives, revenue planning and marketing plans. Besondy directs and facilitates the development of a go-to-market plan followed by implementation of the necessary marketing tactics.

Besondy creates a sophisticated funnel model of your revenue engine that provides unusual clarity and measure-ability of the marketing and sales process in your company. Understand what is required from Sales and Marketing in order to achieve revenue goals.

Consistent lead flow from sensible, measured campaigns.Develop the strategies, creative, content and campaigns necessary for delivering the right message to the right contact at the right time. Deploy advanced email marketing systems, or marketing automation platforms. Build and manage lead generation campaigns involving email, organic search, paid search, Remarketing, video and webinar tactics.

Put a marketing executive in charge of your website performance. Besondy assesses the role that your Website should play in the revenue generation process. A strategy and implementation plan for refreshing the site, include an SEO plan, is developed. Then, Besondy project manages, or provides the finished WordPress site as a turnkey project. If required, provide monthly management of the site, including content updates, SEO optimization, and traffic analysis is provided.

Following a research-based methodology, a positioning and messaging platform is created for your company or product that resonates in the marketplace and differentiates from the competition.

Besondy directs a globally-proven process for aligning Sales and Marketing to a single planning and revenue generation process.

A systematic and consistent program for establishing your company’s key personnel as thought leaders. Increases the frequency of mentions that the company receives in articles and blog posts; increases visibility for its content; drives quality traffic to your site.

Many B2B companies wanting to achieve the next level of growth need a senior marketing executive on staff, but can’t justify a full-time executive in the role. Besondy provides that role as a part-time CMO. temporary VP Marketing, or interim head of marketing.