Is your Marketing team focused on logo color instead of the revenue funnel?
Is all the talk about branding, rather than lead conversion?
Better call Besondy.
When B2B Marketers Receive Over 3 Days of Marketing Training Per Year Lead Closure Rates Improve 67%
Marketing Training Seminars – Globally Proven, Time-Perfected
A common issue in B2B companies is that the marketing team lacks the skills and best practices necessary to work effectively side-by-side Sales or to sit confidently at the strategy table.
Traditionally trained marketers, even MBAs, tend to be too focused on “branding” and not enough on developing the strategies and tactics that move buyers through the revenue funnel. Of equal importance, too many B2B companies don’t understand the role that Marketing can and should play in regards to revenue generation.
The Besondy Excel™ program evaluates the skill gaps in your marketing organization and closes that gap by delivering advanced training from the Funnel Academy™ series of B2B marketing training seminars. Each 2-day module consists of 50% instruction and 50% workshop for a complete learning experience.
What to Expect from Besondy’s B2B Marketing Training
- The right curriculum for your people and training objectives
- Real-world curriculum developed by world-class B2B marketing practitioners
- Participants will gain a modern view of Marketing’s role
- Graduates will know how to improve Marketing’s contribution to revenue
- Participants will experience hands-on workshops based on their company’s situation, not theory
- Professional training materials
- Instructor brings into the room over 30 years of B2B marketing experience in over 24 product categories
Who Should Attend These B2B Marketing Courses?
The Funnel Academy courses offered by Besondy are ideally suited for training an entire marketing department. In this way the whole team gains the knowledge and best practices at the same time. Even marketers with many years experience will find the courses highly valuable. The courses will be equally beneficial for coordinators, managers, executives, and individual contributors.
- Marketing Communications
- Strategic Marketing
- Product Marketing
- Field Marketing
- Web Marketing
- Social Media Marketing
- Marketing Operations
Funnel Academy is a trademark of MathMarketing, LTD. Besondy is a certified by MathMarketing to offer and deliver the Funnel Academy courses.
Select from Four 2-Day Marketing Training Seminars.
Mix and Match to Suit Your Requirements.
How to Size the Funnel and Measure Progress
Learn how big your market needs to be to meet your revenue objectives, what the critical levers are for your funnel, how to build a model funnel with reliable data and how to measure actual progress as you execute and evolve your funnel plans.
How to Plan Campaigns that Move Buyers
Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders.Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders.
How to Select Tactics that Move Buyers
Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you.Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you.
How to Select Strategies for Business Markets
Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision.Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision.
