Marketing Training Seminars – Globally Proven, Time-Perfected
A common issue in B2B companies is that the marketing team lacks the skills and best practices necessary to work effectively side-by-side Sales or to sit confidently at the strategy table.
Traditionally trained marketers, even MBAs, tend to be too focused on “branding” and not enough on developing the strategies and tactics that move buyers through the revenue funnel. Of equal importance, too many B2B companies don’t understand the role that Marketing can and should play in regards to revenue generation.
The Besondy Excel™ program evaluates the skill gaps in your marketing organization and closes that gap by delivering advanced training from the Funnel Academy™ series of B2B marketing training seminars. Each 2-day module consists of 50% instruction and 50% workshop for a complete learning experience.