Is your Marketing team focused on logo color instead of the revenue funnel?
Is all the talk about branding, rather than lead conversion?
Better call Besondy.
When B2B Marketers Receive Over 3 Days of Marketing Training Per Year Lead Closure Rates Improve 67%
Marketing Training Seminars – Globally Proven, Time-Perfected
A common issue in B2B companies is that the marketing team lacks the skills and best practices necessary to work effectively side-by-side Sales or to sit confidently at the strategy table.
Traditionally trained marketers, even MBAs, tend to be too focused on “branding” and not enough on developing the strategies and tactics that move buyers through the revenue funnel. Of equal importance, too many B2B companies don’t understand the role that Marketing can and should play in regards to revenue generation.
The Besondy Excel™ program evaluates the skill gaps in your marketing organization and closes that gap by delivering advanced training from the Funnel Academy™ series of B2B marketing training seminars. Each 2-day module consists of 50% instruction and 50% workshop for a complete learning experience.
What to Expect from Besondy’s B2B Marketing Training
- The right curriculum for your people and training objectives
- Real-world curriculum developed by world-class B2B marketing practitioners
- Participants will gain a modern view of Marketing’s role
- Graduates will know how to improve Marketing’s contribution to revenue
- Participants will experience hands-on workshops based on their company’s situation, not theory
- Professional training materials
- Instructor brings into the room over 30 years of B2B marketing experience in over 24 product categories
Who Should Attend These B2B Marketing Courses?
The Funnel Academy courses offered by Besondy are ideally suited for training an entire marketing department. In this way the whole team gains the knowledge and best practices at the same time. Even marketers with many years experience will find the courses highly valuable. The courses will be equally beneficial for coordinators, managers, executives, and individual contributors.
- Marketing Communications
- Strategic Marketing
- Product Marketing
- Field Marketing
- Web Marketing
- Social Media Marketing
- Marketing Operations