Using Advanced Funnel Modeling to Design
the Right Revenue Planning Process


Besondy offers three programs to help companies model the right revenue planning process for optimum growth. Each of these programs is based on a world-class process that has been refined in revenue growth assignments around the world for 13 years. Some of the world’s biggest brands and brands that want to be big have incorporated these planning and funnel modeling principles.

√ Learn where you need to improve marketing results and efficiency.

√ Align sales and marketing to the same revenue planning process and plan.

√ Create a more accurate forecast of lead flow and revenue.

√ Reduce your planning time.

Funnel Tune-UpFunnel CoachFunnel Camp
A fast assessment and revision of your existing funnel so it better models your entire revenue process, aligns to the buyer’s journey, and integrates lead gen with the sales processA methodical, repeatable program that coaches 2-5 people through a world-class process for creating a revenue generation action plan based on a clear strategy.A world-class program (Funnel Camp) ™ that leads up to 12 people through a process of crystalizing the marketing strategy and building a funnel-based, measurable action plan for revenue growth.
Crystalize the marketing strategy so it is clear and actionableIncludedIncluded
Strategically allocate the marketing budgetIncludedIncluded
Identify competitive strengths & weaknessesIncludedIncluded
Define the stages of the Buyer’s JourneyIncludedIncluded
Create demand generation funnel model with 8 variablesIncludedIncluded
Adjust funnel velocity to achieve revenue goalsIncludedIncluded
Assign necessary tactics for achieving funnel velocity at each stageIncludedIncluded
Deliver concise, one-page Funnel PlanIncludedIncluded
Workshop workbook for each participantIncludedIncluded
4 Funnel Model refreshes over 12 months (one per quarter)Included
Redefine funnel stages based on the buyer’s journeyIncluded
Map stages of buyer’s journey to the sales journey (process) Included
Integrate lead funnel with sales funnel into one funnel with up to 7 stagesIncluded
Input historical or estimated conversion data into funnel calculatorIncluded
Model necessary funnel velocity to reach revenue targetIncluded
Note gaps and make recommendationsIncluded
# participants1-22-45-12
Who should participate?Head of marketing, head of salesLeaders and key contributors in marketing and sales; general management for some sessionsLeaders and key contributors in marketing and sales, general management for some sessions
# of funnel models with action plans producedN/A11
# of funnel models without action plans produced1N/AN/A
Elapsed time for completion2-3 weeks8-10 weeks5-6 weeks
Client time required (approx.)4 hours25-30 hours5 hours and 3 days
LocationIn-person, phone, or web80% remoteOn premise
Pricing (effective through Dec 2016)
Travel is additional, if required

Funnel Coach and Funnel Camp are trademarks of MathMarketing, LTD.