Do you know if your marketing programs contribute to revenue?
Does the term “email blast” still exist in your company?
Better call Besondy.
Choose Besondy to implement and manage a lead generation engine, or to run a single campaign.
Getting Serious about Lead Generation Investment and ROI
Besondy Demand™ is one of Besondy’s Managed Marketing Services. The outsourced marketing program is ideal for companies that don’t have the requisite resources to properly plan, design, launch and manage lead generation programs necessary to drive revenue. It is your virtual marketing department with a focus on lead generation and nurturing.
In B2B companies with aligned sales and marketing plans and processes, the acceptance of marketing leads jumps by 108% and the contribution that marketing makes to revenue climbs by 126%. This is why Besondy Demand starts with an aligned Funnel Plan and then dives into tactical implementation and automation.
Marketing B2B Strategies and Tactics for a Buyer-Driven World
Research shows that upwards of 80% of the B2B buying process occurs before the buyer connects with a sales person. Indeed, in many companies with B2B eCommerce the transaction takes place without a single touch by a sales person. There is open debate about the findings of the research, but the fact is buyers are comfortable conducting more of the decision process without a sales person’s assistance.
Therefore, the Besondy Brand managed marketing service is adept at applying the right tactics to each stage of the funnel to advance buyers as efficiently as possible.
What are the cornerstones of a Besondy Demand program?
- A high performance website with high search rankings
- High-value content
- Thought Leadership
- Email nurturing campaigns to segmented audiences
What to Expect from Besondy Demand™ Lead Generation Management
- A clear, measurable action plan, the Funnel Plan™
- Agreement on definition of a marketing qualified lead (MQL) and sales qualified lead (SQL)
- An increase in the contribution Marketing makes to revenue
- Lead scoring system
- Tight budget control
- Clear understanding of the risks and rewards of the tactical alternatives
- A focus on results and continual improvement
- Segmented, customized campaigns
- Creativity that connects with the buyer and doesn’t overshadow the product
- Application of world-class email system, or marketing automation
- Cost-effective production and execution
Selecting the Right Tactics for Your Plan
With Besondy Demand your lead generation initiative is planned, implemented and managed by a senior-level marketing executive, not an inexperienced junior marketer, not an expensive agency. Besondy, working solo, or with a team of local and global specialists, produces your campaigns with agility and cost-effectiveness.
- Website
- Video marketing
- Email nurturing campaigns
- Webinars
- Thought leadership and PR
- Blogging
- SEO
- White papers
- Slide presentations
- Podcasting
- List segmentation
- Content strategy and production
- Marketing automation
- Web analysis and optimization
- Pay per click advertising
- Product literature
- Conferences and Events
- Print advertising