The Right B2B Positioning Strategy Expertly Implemented
The process of re-positioning a product, refining the messaging strategy, and implementing that strategy throughout the company and channel takes time and resources most companies don’t have — even those with large Marketing departments. This is where the Besondy Brand™ service applied as a Managed Marketing Service helps companies turn on a dime.
Simply stated, Besondy follows the Besondy Brand process for defining the new positioning and messaging strategy, and then works with you to implement that strategy. This approach can reduce by months the amount of time required to put a new positioning strategy into place.
Besondy Brand™, a Research-Based, Market-Centric Path to Market Traction
Crafting the right positioning and messaging for a company, product, or service is critical to sales efficiency and effectiveness. Too often the positioning is created using internal input only with little if any regard for the perceptions of the market–the people who will actually buy and use the product or service you are selling.
The Besondy Brand program is ideal for companies that are seeing evidence that their messaging is no longer effective or differentiated in the marketplace.
BCIM is highly regarded for its ability to create market-centric branding and positioning platforms that are clear, compelling, and differentiating.
The Besondy Brand program follows a systematic process that balances findings from internal and external research to align the messaging with the buying criteria of the marketplace. This process generates messaging that is highly meaningful and relevant to the market.
Fast Implementation for Fast Results
Once the strategy is decided, Besondy develops the implementation plan for the strategy and drives the completion of the plan, in the role of executive project manager.