Placing Trust and Authority over Buzz
Is B2B thought leadership something you want or need? As the owner or CEO of a B2B company, ask some of your customers what they value more in the companies they buy from. Trust, or buzz? Authority or hipness? Trust, authority, responsiveness, integrity and innovation are always held in higher esteem than flash-in-the-pan companies here today gone tomorrow.
The Path to Being Known as a Thought Leader
Being an innovative company is one thing. Being known as an innovative company is another. This is where the Besondy Pinnacle™ Thought Leadership service plays a critical role in your marketing strategy.
In this service program Besondy aligns a thought leadership strategy to the goals of the business and then implements a consistent proactive and reactive program to identify media opportunities for the topic experts in your company.
Any thought leader initiative is a marathon, not a sprint, and should not be seen as a way to put the CEO on the cover of Forbes in three months. On the other hand, if you want to see your company mentioned favorably and frequently in third party articles, videos, podcasts, blogs, etc. This program is the right choice.
Besondy Pinnacle is one more service within the Managed Marketing Services portfolio at Besondy Consulting & Interim Management.