buyers currency

The Buyer's Currency, What's in Their Wallet?

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The thought occurred to me that buyers have a range of currency…
interim executives | fractional executive

Fortune and BusinessWeek Report on the Expanding Use of Interim Executives

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Interim executives are rapidly growing in number. This is part…
interim executives | fractional executive

Calculating the Cost of Misalignment between Sales and Marketing

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Companies, particularly B2B firms, are so accustomed to operating…