The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive.
http://www.besondyllc.com/wp-content/uploads/besondy-logo-white-transp340x151.png00Charles Besondyhttp://www.besondyllc.com/wp-content/uploads/besondy-logo-white-transp340x151.pngCharles Besondy2009-03-13 12:20:202009-03-13 12:20:20Why the CFO Should be Funnel Savvy
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