Where are You in the Evolution from Mad Men to Marketing Geeks?

/
The pace of change for marketers will only accelerate if history is any indication. To thrive in this exciting new world, be very intentional, and schedule serious training for yourself and your team at least twice a year.

Why the CFO Should Be Funnel Savvy

/
CFO's should be trained in the use of sophisticated funnel modeling tools right along side their marketing and sales colleagues.

Should Marketing Be Measured on Conversions?

/
Why it makes sense for B2B Marketers to be measured, in part, on the conversion rate of proposals.