Reset the Sales Funnel for Revenue Forecast Accuracy

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If you're still trying to plan and forecast based on last year's sales funnel structure, you're not just flying blind you're flying with the wrong instruments.

Should Marketing Be Measured on Conversions?

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Why it makes sense for B2B Marketers to be measured, in part, on the conversion rate of proposals.

Do You Know How Big Your Funnel Is?

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Here are five fundamental questions that too few B2B sales or marketing execs can answer and as a result they are flying blin