Marketing Training may hold key to Alignment and Revenue Growth

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Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.

Why Best Practices and Methodologies Fail in Sales and Marketing

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In short, our sales and marketing organization—the one we depend on for life-giving revenue today and in the future—is effectively working in the past. Instead of working together in every way with a shared vision of performance, the people in these departments stumble about with eyes locked onto the rear view mirror.

Why the CFO Should be Funnel Savvy

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The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive.