Marketing Job Outlook Strong

By Charles Besondy

In my never-ending quest for wisdom and enlightenment I browsed the Occupational Outlook Handbook, 2006-07 Edition published by the Department of Labor.

According to Uncle Sam the demand for our profession looks rosy except in manufacturing. This report doesn’t concern itself with interim managers or temporary managers, but I strongly believe in the theory that a rising tide lifts all boats. So if there is consistent demand for marketers, the demand for interim marketers should also be strong. An excerpt from the report follows.

Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition . . . In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific, professional, and related services, such as computer systems design and related services, and in advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff. By contrast, a decline in employment is expected in many manufacturing industries.

4 replies
  1. William Leake
    William Leake says:

    Actually, I agree with your post, and partially disagree with fellow commenter Diana. Given the impending talent crunch for the top marketing folks, every company needs to deploy a blend of in-house and interim & outsourced resources to ensure they have the right talent, in the right place, at the right time, to win the battle – Bill

  2. marketinggoddess
    marketinggoddess says:

    Very good points. The difficulty…I think…will never be in finding marketers or warm bodies to fill marketing positions as so many companies dont seem to truly understand what we do. It all seems like smoke and mirros. The problem will always be finding marketers who are very good at what they do and paying them accordingly. With all respect to Jack Welch’s view of outsourcing, every company should have a full time marketing dept on staff to be ready to approach and dominate a market.
    Marketing Goddess


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