By Charles Besondy
In my never-ending quest for wisdom and enlightenment I browsed the Occupational Outlook Handbook, 2006-07 Edition published by the Department of Labor.
According to Uncle Sam the demand for our profession looks rosy except in manufacturing. This report doesn’t concern itself with interim managers or temporary managers, but I strongly believe in the theory that a rising tide lifts all boats. So if there is consistent demand for marketers, the demand for interim marketers should also be strong. An excerpt from the report follows.
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition . . . In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific, professional, and related services, such as computer systems design and related services, and in advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff. By contrast, a decline in employment is expected in many manufacturing industries.