Account Ownership as an Alignment Indicator

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The attitude and processes that your company has for its strategic accounts can be an indicator of the degree of alignment between Sales and the rest of the organization.

Why Are Sales and Marketing Usually Unaligned?

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In recent polls 60% of marketers stated that lack of sales and marketing alignment was the primary obstacle to achieving greater revenue performance. Here are three (correctable) reasons why mis-alignment is present in so many b2b companies today.

Are Marketers to Blame for Lack of Alignment with Sales?

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Marketers are the chief cause of misalignment within the revenue-generating functions of B2B companies if results of my recent poll are representative of the business world.