World-Class or Dysfunctional? Calculate Your Alignment Index

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Calculate your Alignment Index. Is mis-alignment in Sales and Marketing blocking a breakthrough in revenue performance?

Why Best Practices and Methodologies Fail in Sales and Marketing

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In short, our sales and marketing organization—the one we depend on for life-giving revenue today and in the future—is effectively working in the past. Instead of working together in every way with a shared vision of performance, the people in these departments stumble about with eyes locked onto the rear view mirror.

The Best Time to Align Marketing and Sales

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Ten sure-fire signs that it's time to get serious about Marketing and Sales alignment.