No Robots for Marketing Automation – People Power Please

In the field of Marketing, especially in a relatively new area like Marketing Automation, how can you tell the difference between the real pro and the wannabe? I suggest using a Hype Meter. The higher the level of excitement and hyperbole used the lower the level of experience and professionalism.

The real pros — the ones with the battle scars — are a confident bunch, but they speak and write with wisdom.

For example, I recently read an excellent post by Justin Gray, CEO of LeadMD  and Software Advice  Advisory Board member. His article, The 4th Ingredient to Marketing Automation — People, exhibits level-headed professionalism even though he has a dog or two in the hunt.

Justin made a clear and compelling case for why people power provide the tipping point for marketing automation success. People are responsible for the following critical aspects of marketing automation; technology is not.

  1. Vision
  2. Content Creation
  3. Targeting
  4. Definition
  5. Initiative
  6. Results

If you are looking to implement marketing automation, be sure you have the  necessary people power.

2 replies
  1. Michael A Brown
    Michael A Brown says:

    Bingo! There is no automation on our planet that has ever started or developed a relationship … only people can do that. True, sellers and buyers may use certain aspects of automation to facilitate, but it’s the humanity that drives it all.

    In marketing as in “Casablanca,” “… the fundamental things apply, as time goes by.”


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