Your Part-time CMO to Drive Marketing Performance

Since 2006 Besondy has provided managed marketing management services for SMB companies facing temporary gaps in marketing leadership, or those that can’t justify a full-time marketing executive.

Through the Besondy Interim™ program, Besondy parachutes into your company to fill the role of part-time CMO, part-time VP Marketing, or interim CMO. The period can vary–typically 6-8 months–but it’s not unusual for part-time CMO assignments to run for several years until the company can justify a full-time hire in the position.

Part-time CMO engagements are usually structured to drive a go-to-market  initiative, or to improve the revenue contribution of marketing, or to align sales and marketing.

The role can involve the management of marketing staff, as the head of marketing. Or, in the absence of a staff, Besondy will be the virtual marketing department, implementing and directing the marketing activities as necessary.