One of the things I like about being an interim marketing executive is the variety of assignments I am fortunate to work on each year. Not only do I work with a wide range of companies in different industries, but I’m asked to take on projects as well as interim assignments. In fact during the past few years my project to interim assignment ratio is about 2:1.
It’s not uncommon for an on-demand executive to be involved in an interim gig for one company a few days a week, and run a project for another company that occupies a day or so per week.
For the client the advantages of using an interim leader for certain project work is very clear. Interim executives are very experienced leaders with 20 years or so of duty in the field running sales or marketing organizations. They’ve been building a track record of achievement in the real world for 20 years, not holed up in a business school library.
The on-demand leader that takes on a project is a senior-level person, not a junior associate. He or she will most likely be over-qualified for the task. So what? That means its going to be done right and with a level of insight and objectivity that’s hard to find.
So, for your next important project in marketing or sales that requires some outside assistance, ask an interim manager for a proposal and see how it compares to the usual suspects you ordinarily use.