How Long is Your Revenue Runway?

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Almost without exception the estimated time to revenue is perceived as being much shorter than it is in reality. The misperception is dangerous. It leads to wildly inaccurate forecasts, wasted budgets, and unnecessary management turnover.

Why Are Sales and Marketing Usually Unaligned?

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In recent polls 60% of marketers stated that lack of sales and marketing alignment was the primary obstacle to achieving greater revenue performance. Here are three (correctable) reasons why mis-alignment is present in so many b2b companies today.

Feeling the Impact of the 9-Month Year Yet?

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Don't let yourself be trapped trying to achieve a 12-month revenue number with only 9 months of runway. Here's what causes the 9-month year and how to avoid it.