Posts

buyers currency

The Buyer's Currency, What's in Their Wallet?

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The thought occurred to me that buyers have a range of currency…
buyers currency

Align to Buyer's Journey then Flip the Switch for Marketing Automation

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I recently read another great post on the Marketing Automation…
buyers currency

Reset the Sales Funnel for Revenue Forecast Accuracy

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If you're still trying to plan and forecast based on last year's sales funnel structure, you're not just flying blind you're flying with the wrong instruments.