Think Twice Before Hiring that Consultant

Management consultants of all stripes should be in the executive's…

Marketing Training may hold key to Alignment and Revenue Growth

Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.

Why Best Practices and Methodologies Fail in Sales and Marketing

In short, our sales and marketing organization—the one we depend on for life-giving revenue today and in the future—is effectively working in the past. Instead of working together in every way with a shared vision of performance, the people in these departments stumble about with eyes locked onto the rear view mirror.