Posts

Marketing Training may hold key to Alignment and Revenue Growth

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Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.

Why the CFO Should be Funnel Savvy

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The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive.

Interim Leadership Doesn't Have to Mean "Crisis"

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Most interim management engagements are not in companies in "crisis" or "turnaround" situations.