Posts

Roadmap to Revenue: Creating the Perfect Marketing Machine

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A majority of CEOs are unsatisfied with the performance of their…

Are You Investing Too Much in Branding?

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If your B2B company is investing less than 42% on lead generation because it is spending too much on branding programs this could spell trouble for revenue growth.

Is the Marketing Function Under-Performing at Your Company?

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My latest presentation outlines how the marketing function can be transformed into a finely tuned and inspired machine within 3-4 months.