Do Marketers Have the Right Stuff to be Revenue Marketers?

What are the right attributes for the new generation of marketers?

Do you know your sales funnel like the back of your hand, or the back of your head?

How well do you, and your team know all of the numbers, and what does the future hold? You need to have a simple, single model of your demand for 2010 (and beyond), outlining your total funnel – top to bottom.

Calculating Your Lead Volume Target: Lessons from Captain Hook

As B2B marketers we have to have a healthy respect for the ticking clock, the passing of time. Time, just like Captain Hook's nemesis, can bite us in rear end if we don't understand the critical importance of time in our lead-sales funnel.