Posts

What Really Excites me About Marketing Automation

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What is exciting me about Marketing Automation today (okay, call it 2.0 if you must) is how some solutions are able to reveal the identity of these anonymous majority buyers.

Nearing Quarter End: One Flew Over the Cuckoo’s Nest

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Could the lack of stellar revenue performance this quarter be because different results were expected from doing the same old things in Sales and Marketing (only with fewer people and resources)?

Should Marketing Be Measured on Conversions?

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Why it makes sense for B2B Marketers to be measured, in part, on the conversion rate of proposals.