Posts

What Marketing Metrics Should be your Focus?

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Here's some sound advice for deciding  which metrics should…

Do Marketers Have the Right Stuff to be Revenue Marketers?

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What are the right attributes for the new generation of marketers?

Why Are Sales and Marketing Usually Unaligned?

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In recent polls 60% of marketers stated that lack of sales and marketing alignment was the primary obstacle to achieving greater revenue performance. Here are three (correctable) reasons why mis-alignment is present in so many b2b companies today.