What Marketing Metrics Should be your Focus?

Here's some sound advice for deciding  which metrics should…

Do Marketers Have the Right Stuff to be Revenue Marketers?

What are the right attributes for the new generation of marketers?

Why Are Sales and Marketing Usually Unaligned?

In recent polls 60% of marketers stated that lack of sales and marketing alignment was the primary obstacle to achieving greater revenue performance. Here are three (correctable) reasons why mis-alignment is present in so many b2b companies today.