Posts

Creating a Funnel-Driven Marketing Plan Your CEO Will Love

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Will your next revenue  plan clearly show how marketing and…

How Long is Your Revenue Runway?

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Almost without exception the estimated time to revenue is perceived as being much shorter than it is in reality. The misperception is dangerous. It leads to wildly inaccurate forecasts, wasted budgets, and unnecessary management turnover.

Top-10 Processes that Align Sales and Marketing

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A list of the primary processes in Sales and Marketing that the two departments need to align and keep aligned over time.