There are common blocks to achieving revenue breakthroughs in any organization. By breakthrough I mean a result that is unexpected, unusual, BIG.
Those obstacles are:
- Market/product factors
- Time restraints
- Budget restraints
- Skill gaps
- Relationship gaps
- Process / technology gaps
- Alignment gaps
More than one obstacle is usually present, but only one out of the seven tends to trump all the others in my experience.
On October 12, 2010 I’m co-presenting a free webinar that looks at how revenue breakthroughs have been achieved by aligning the culture and processes of Marketing and Sales.
Attendees will be given opportunity to calculate their Alignment Index during the webinar and estimate the costs of mis-alignment to their organization. We’ll also look at specific techniques that have been used very successfully to align the processes and culture of Marketing and Sales and the results.
If contributing to revenue growth excites you, and lack of alignment frustrates you please join us online on October 12 for this webinar. The event is sponsored by marketing automation vendor, Leadformix, but our program is not a pitch for marketing automation or any other technology.